Good things come to those who wait…to cancel. On the heels of the “announcement” that Verizon Wireless will be doubling their early termination fees, I found myself considering how commerce and service has changed. As I have mentioned in our previous chats, I pay some $400+ a month for my extended family and I to have Verizon Wireless. Every month I give Verizon about $400, and on top of that, have spent over $2,000 on phones and another $500 on applications, ring tones, and content (that’s phone specific — if I buy a new phone, I get to buy new applications, ring tones, and content).

Businesses routinely (and almost exclusively) employ “short-timers” for their front line contacts — people that work at most six to twelve months answering phones, then move to another company. Customer service itself seems to follow the same pattern of always looking six to twelve months ahead, and making all judgements on a short-term basis. Have you been a great customer for 10 years? Who cares. What have you paid us lately? Continue reading →