Imagine this scenario — You’re the bus driver. At your first stop, half of your passengers get off the bus and none get on. You keep driving and on the next stop, half of the remaining passengers get off, and again, no new passengers get on the bus. At the next stop, the same thing happens. You keep seeing passengers get off the bus, but no one is getting on. Now, what do you do? If you’re at&t, you raise the price of bus service. (For extra credit, who’s the bus driver?)

The Tennessean posted today that at&t is raising the rates of basic phone service and calling features in the hopes of increasing profits. Although basic phone service would increase by “pennies,” other features would see a much more significant increase. For example, Caller ID and Call Forwarding would increase about a dollar and bundle packs would increase about 2 dollars. Oh, and at&t reported a profit of 3.46 billion dollars — in just the first quarter.

So now, you’re a landline service provider. People are dropping landline service for VoIP and Wireless Only plans. You’re making an average of just over a billion dollars a month profit. You want that number to increase. So, you raise rates? Wouldn’t that make people jump ship even more? So, instead of making your services more attractive, you’re going to jack up prices on your loyal customers who are chosing to stay with you despite cheaper alternatives. Nice.

We love this quote:

A spokeswoman for AT&T, Dawn Benton, said the company’s decision to raise rates had nothing to do with the loss of landlines.

“Our focus is to bring greater value to our plans: a unified portfolio, greater consistency and simpler pricing right up front,” she said in a statement. “Even with these changes, we still offer some of the best values and offers in the market today.”

VoIP providers like voip.com, Vonage, and Packet8 bundle residential service and include more features than you’ll ever need. Oh, and most plans include long distance, too. Someone needs to help Dawn Benton find a clue.

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